The Platinum Club is proud to announce the signing of one of the most exciting presenters South Africa has ever seen - the talented Pearl Modiadie.

Pearl’s journey began back in 2006 when she was chosen as a presenter for one of the biggest youth shows in the country – Craz-e. This saw Pearl hosting a variety of shows such as the popular Sistahood, Frenzy and the live-broadcasted Craze World Live.

Naturally, Pearl knew that there was more out there and in 2009, the presenter put her vocal chords to work as she landed a spot on Johannesburg’s hottest youth radio station YFM 99.2 and presented The Natural  High  on  weekends  between  00:00 -03:00 before becoming the host of the station’s weekend breakfast show The Jumpstart in 2012.

In March 2012, Pearl decided that it was time to move on from Craz-e, however, she was still hands on, content producing Sistahood while new faces were given a chance to host and the ratings were proof that Pearl added an immense amount of value to the show.

Pearl is a jack of all trades and has been able to add MC, voice-over artist, actress and magazine columnist to her already impressive resume, having appeared in hit soaps such as Generations and Scandal.

May 2013 saw Pearl join South Africa’s biggest television station SABC1 as host of their brand new music talk show Zaziwa which occupies their primetime slot at 19h00 on Wednesday evenings. She is also the content producer of the show which has become the leading entertainment show in South Africa boasting millions of viewers.

This year, Pearl has teamed up with Woolworths as one of their ambassadors for their Winter 2014 campaign and has also just announced that she will be representing powerhouse cosmetic company AVON as the face of their Aspire fragrance.

''In an industry where image is everything, image branding is a necessity. I am extremely excited to have teamed up with an agency that has my best interests at heart and one that has a holistic view on the entertainment industry,” Pearl says on joining The Platinum Club. “This is a fantastic collaboration that came at just the right time and I have no doubt that the best results will be produced.''

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