Local celebs celebrate Dawn Day Spa launch in style

On a sunny autumn afternoon, a host of local celebrities including reality TV star Khanyi  Mbau, model and businesswoman Sonia Booth and actress Zakeeya Patel flocked to the Clico Boutique Hotel in Rosebank for the launch of the Dawn Day Spa 2014.

The launch event was hosted by the face of Dawn, actress and model Mbali Mlotshwa, who welcomed the media, celebs, bloggers and online influencers who attended and explained how this year’s Dawn Day Spa campaign is going to roll out.

The Dawn Day Spa campaign, now in its third year, officially starts in the last weekend of May when a container that has been transformed into a mobile spa will travel to communities in Johannesburg, KZN, Limpopo and Mpumalanga.

Anyone who presents a till slip for a Dawn product will be treated to a relaxing head, neck, shoulders or hand massage from the Dawn masseurs at the mobile spa.A competition will run alongside the activations in which three lucky winners will win a beauty course from the Beauty Training Institute (BTI) that will teach them the skills they need to work in a beauty salon.

The winner who scores the highest marks in the written and practical components of the course takes home the grand prize of the entire mobile spa valued at over R200 000!

The grand prize winner will be given business support for a year as well as product, stationary and a laptop to ensure that the beauty business they operate from the mobile spa is successful and sustainable.

To give the media, celebs and guests at the launch a taste of what to expect when the mobile spa starts travelling around the country, everyone was treated to an afternoon of relaxing massages and pampering treatments to ensure they left feeling recharged, rejuvenated and feeling their most beautiful inside and out.

“We couldn’t have asked for a better turn out for the official launch of the Dawn Day Spa 2014,” said Mnikelo Qubu, brand manager for Dawn. “A host of TV crews came through to cover the launch and amplify the positive message that this year, the Dawn Day Spa is not only spoiling Dawn consumers, but it’s also changing the lives of our three lucky winners.”

For more information about the Dawn Day Spa, please visit http://www.dawndayspa.co.za

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